I'm a freelance writer, editor and content strategist based in Singapore.
I started my career reporting on the lifestyle industries in a newspaper (TODAY) and magazine (The Peak). Occasionally, I leapt over the fence and dabbled in communications roles (Mercurio Design Lab, Mandarin Orchard Singapore and FRHI Hotels & Resorts).
In 2012, I was given the opportunity to be the Deputy Editor of Prestige Singapore magazine. While there, I picked up the knowledge and skills of how to manage a multi-platform publication. My dream of becoming an editor came true later when I helmed design and architecture magazine d+a (2018-2022). Till today, editorial work remains my first love.
LSP Communications was established in 2015 after I decided to become a full-time freelance writer. Since then, I have become a bit of a know-it-all in editing, marketing, authoring books (especially biographies) and panel moderation.
Say the word and I can talk your ear off about anything lifestyle-related. You'll find me most passionate about design, hospitality, luxury and food - though I increasingly consider myself a generalist these days (you'll see what I mean when you look at my recent work). Additionally, I'm told I'm a natural when it comes to personality profiles.
Services
Editorial
Marketing
From charting the vision, to crafting the strategy, content curation, editing and writing the stories, I can manage and run a publication that has both a print and online presence. Realistic about the need for a healthy bottom-line, I also work with the sales and marketing teams to strengthen the brand and grow the revenue.
As a communications specialist, I can build brands and develop content strategies to tell compelling stories around them on every imaginable platform - a website, blog, social media, coffee-table book etc. I am no stranger to media strategy and relations either and am regularly engaged to write press releases.
Books
Lived a life worth sharing? I can write all about it and ensure the book becomes a well-thumbed favourite that remains relevant in the decades to come. I can also edit books, giving them a spit and polish that will make them shine brighter.
Panel Moderation
Stemming from years conducting interviews with what must now be thousands of people, I can moderate a panel in front of a live audience. With my clarity of thought, communication skills and clear English diction, I am able to guide speakers to share thoughts and ideas about current trends.
Recent Work (Selected)
Editorial
ADDRESS
Publishing Consultant tasked with starting up, launching and running the content site (December 2022-Present)
ICON Singapore
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Series Producer for THE ICONS, a four-part video miniseries:
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Lens masters Chua Soo Bin And Russel Wong (1 October 2023)
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Jazz musicians Jeremy Monteiro and Joanna Dong (1 November 2023)
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Cheongsam designers Goh Lai Chan and Priscilla Ong Shunmugam (1 December 2023)
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Chinese ink artists Lee Hock Moh and Ling Yang Chang (3 January 2024)
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Producer for the Impact Makers year-long series (September 2022-August 2023)
The Peak
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House Tour: Immerse in a slice of hygge in this Napier Road apartment (5 January 2024)
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A closer look at Studio Carter’s art-inspired process designing Mondrian Duxton Singapore (3 November 2023)
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House Tour: This Orchard Road bungalow is a monolithic and introverted house of bricks (30 September 2023)
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House Tour: This Orchard Road condo apartment is an art-filled retreat (22 July 2023)
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House Tour: Bubble lamps and clerestory windows illuminate this Farrer Road penthouse (10 June 2023)
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House Tour: This Good Class Bungalow in Novena has a sprawling basement lobby (8 April 2023)
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House Tour: This Interlace penthouse apartment is filled with dark and luxurious spaces (18 March 2023)
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House Tour: Four families live in this mega bungalow with separate living quarters (28 January 2023)
TTG Asia
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The curtain rises (May-June 2023)
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Singapore by design (January/February 2023)
Marketing
Craft Communications
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Crafted the press release for S.E.A. Focus 2024 (December 2023)
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Crafted the press releases for FIND - Design Fair Asia 2023 (July 2023)
SBF Foundation
Contributed three stories (2021-2023) to the Events section of its revamped website (4Q 2023)
Home Team Academy
Worked on the Annual Report 2022/23 by writing the Foreword and Special Feature: Home Team Gallery, and copyediting the rest of the report (2023)
HERA Bathroom
Strategised and executed the media launch of the brand's first experience centre with a media engagement specialist (February-June 2023)
99.co
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5 things to know before paying a property agent’s commission (20 March 2023)
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Is it better to engage only one, or more than one property agent? (10 March 2023)
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Rivière: Live life elevated by the Singapore River Promenade (14 February 2023)
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Can I ask my property agent to handle everything for me? (16 January 2023)
Books
Panel Moderation/Participation
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From Chinatown To Changi, a fireside chat on writing about the life of Sim Kee Boon (1 November 2023)
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BritCham Singapore: Navigating the Media (10 November 2022)
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Singapore Archifest 2021: Editors’ Forum (16 October 2021)
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DesignSingapore Council: Designing a Climate Resilient Singapore (6 October 2021)
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Singapore Archifest 2020: Radical Indigenism (28 September 2020)
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Cosentino: Cross Cultural Inspirations in Interior Design (27 August 2020)
Let's Work Together
Company registration number: 53331032J